Preciousness essays

Preciousness essays Preciousness is a story that goes beyond the struggles of a teen-aged girls life, but it also portrays themes of basic life. Themes like, letting go and cultural differences apply to almost all people in one way or another. For that reason, Preciousness is not just a story about a young girls life, but its a story about all of our lives. Throughout the story, the reader is presented with a series of conflicts the girl faces. Her main problem was that she had a problem with men and boys. She felt that they were evil and only wanted one thing. I feel that she lived in her own world, where she made all the rules. ...she swallowed her coffee which the maid, scratching herself in the gloom of the kitchen, had reheated. She scarcely touched the bread which the butter failed to soften.1 This was extremely unhealthy for her, physically and mentally. Not eating healthily will make a person weak and can lead to many diseases. She did this to have men and boys avoid her, which was also unhealth y. Man or woman, one cannot avoid life and its people. I dont feel it is possible to be psychologically fit if a person cannot interact with a certain group because of a fear they have. Being scared of a certain person in that group is normal, but the entire group is a bit extreme. Life is a learning experience, but you cant fully experience life if you avoid certain things in it. One has to face reality at some point in life, it can be done the easy way, by accepting reality, or done the hard way, by denying the truth. The main character of the story decided that it would be better if she did things the hard way. The rising action, when the two boys were approaching here on an early morning, lead to a major problem. At the climax, the two boys groped the girl. At that moment, her bubble, malignantly protecting her from the world of reality, exploded. The destruction of her bubble led to an a...

11th Commandment - Definition in Politics

11th Commandment - Definition in Politics The 11th commandment is an informal rule in the Republican Party mistakenly attributed to Presidential Ronald Reagan that discourages attacks on members of the party and encourages candidates to be kind to each other. The 11th commandment states: Thou shalt not speak ill of any Republican. The other thing about the 11th commandment: Nobody pays attention to it anymore. The 11th commandment  is not meant to discourage healthy debate over policy or political philosophy between Republican candidates for office. It is designed to prevent GOP candidates from launching into personal attacks that would damage the eventual nominee in his general-election contest with the Democratic opponent or preclude him from taking office. In modern politics, the 11th commandment has failed to prevent Republicans candidates from attacking each other. A good example is the 2016 Republican presidential primaries, in which eventual nominee and President-elect Donald Trump routinely disparaged his opponents. Trump referred to Republican U.S. Sen. Marco Rubio as little Marco, U.S. Sen. Ted Cruz as Lyin Ted, and former Florida Jeb Bush as a very low energy kind of guy. The 11th commandment is dead, in other words. Origin of 11th Commandment The origin of the 11th commandment is most often credited to former Republican President Ronald Reagan. Though Reagan used the term many times to discourage infighting in the GOP, he did not come up with 11th commandment. The term was first used by Calfornias Republican Party chairman, Gaylord B. Parkinson, before Reagans first campaign for governor of that state in 1966. Parkinson had inherited a party that was deeply divided. While Parkinson is believed to have first issued that commandment Thou shalt not speak ill of any Republican, he added: Henceforth, if any Republican has a grievance against another, that grievance is not to be bared publicly. The term 11th commandment is a reference to the original 10 commandments handed down by God on how humans should behave. Reagan is often mistakenly given credit with coining the 11th commandment because he was a devout believer in it since first running for political office in California. Reagan wrote in the autobiography An American Life: The personal attacks against me during the primary finally became so heavy that the state Republican chairman, Gaylord Parkinson, postulated what he called the Eleventh Commandment: Thou shalt not speak ill of any fellow Republican. Its a rule I followed during that campaign and have ever since. When Reagan challenged President Gerald Ford for the Republican nomination in 1976, he declined to attack his opponent. I will not put aside the 11th commandment for anyone, Reagan said in announcing his candidacy. 11th Commandment Role in Campaigns The 11th commandment itself has become a line of attack during Republican primaries. Republican candidates often accuse their intraparty rivals of violating the 11th commandment by running negative television ads or leveling misleading charges. In the 2012 Republican presidential contest, for example, Newt Gingrich accused a super PAC that was supporting front-runner Mitt Romney of violating the 11th commandment in the run-up to the Iowa Caucuses. The super PAC, Restore Our Future, questioned Gingrichs record as speaker of the U.S. House of Representatives. Gingrich responded on the campaign trail in Iowa by saying, I believe in Reagans 11th commandment. He then went on to criticize Romney, calling the former governor a Massachusetts moderate, among other things. Erosion of 11th Commandment Some conservative thinkers have argued that most Republican candidates have forgotten about or simply choose to ignore the 11th commandment in modern politics. They believe the abandonment of the principle has undermined the Republican Party in elections. In a tribute to Reagan following his death in 2004, U.S. Sen. Byron L. Dorgan said the 11th commandment has been long forgotten, regrettably. I am afraid that todays politics have taken a turn for the worse. President Reagan was agressive in debate but always respectful. I believe he personified the notion that you can disagree without being disagreeable. The 11th commandment was not intended to prohibit Republican candidates from engaging in reasonable debates over policy or pointing out differences between themselves and their rivals. Reagan, for example, was unafraid of challenging his fellow Republicans over their policy decisions and political ideology. Reagans interpretation of the 11th commandment was that the rule was meant to discourage personal attacks between Republican candidates. The line between a spirited conversation over policy and philosophical difference, though, and speaking ill of an opponent is often blurry.

Business Law Case Analysis Study Example | Topics and Well Written Essays - 500 words - 1

Business Law Analysis - Case Study Example A guard who was on the platform tried pushing the passenger into the train, while another guard, who was in the train, tried grabbing the passenger. The man had a package, which had fireworks, and dropped in the process of boarding the train and exploded. It was however not easy to know the package’s content and upon explosion, scales on the other side of the rail’s platform fell, causing injury to the plaintiff. The plaintiff sued the guards for negligence that the trial court upheld and the appellate court affirmed, forcing the rail company to appeal at the New York Court of Appeal (New York Court of Appeal 1). Doctrines of causation, proximate cause, and forceability apply to negligence. Despite existence of duty of care, whose breach may amount to harm, these doctrines determines existence of negligent liability. Negligence is upheld if suffered harm would not have happened, had the defendant not assumed his or her action, and a strong connection also ought to exist between a defendant’s act and the suffered harm (Roger and Miller 305, 306). Under foreseeability doctrine, liability arises if, from an ordinary man’s perspective, a risk is likely to occur, and not just a mere possibility of occurrence, and such was a court decision in the case of Fardon v. Harcourt-Rivington. The same decision was held in the case of Bolton v. Stone where even possibility of occurrence, unless occurrence is possible, from a realistic perspective, does not induce negligence liability (Mandaraka-Sheppard 609). Facts of the case undermines causation because the passenger’s suffered instability could have caused the falling of the package, independently, into the harm that the plaintiff suffered, and this further transcends to undermine proximate cause. The fact that the guards could not identify content of the package, to foresee possible impacts of their actions also undermines negligence on from the guards. Even if the content could be identified, possible

Township of Twisted Water Boundary Assignment Example | Topics and Well Written Essays - 1500 words

Township of Twisted Water Boundary - Assignment Example The process used and the allocation limits chosen were published in managing the groundwater resources of the Township of Twisted groundwater management strategy. To decide on the allocation limits, results from an earlier groundwater model (GRFAMOD, Dodson 2001) and the information gathered from the environmental water requirements assessments (SMEC 2001), was used. The GASFAMS groundwater model estimated the recharge, through flow, discharge and storage characteristics of the flow system. The groundwater model simulated a number of recharge scenarios to determine how much water could be sustainably abstracted from the system. The department follows a standard planning process when developing an allocation plan. A component of this process is setting allocation limits and the management regime. For the Township of Twisted area, we set allocation limits in accordance with this process. The yield estimate tells us how much water can be taken from a resource for use and what volume or flow is needed to maintain the ecological and social values, within and downstream of the resource. We also consider management considerations in our decision, such as reliability of supply, current use, future demand and the effects of water abstraction and use on water quality. The department applied this process to the Township of the Twisted alluvial aquifer to determine the allocation limits. An allocation limit is the annual volume of water set aside for consumptive use from a water resource. This includes the water available for licensing and the water set aside for uses exempt from licensing, such as stock and domestic. For administrative purposes, the allocation limit is divided into three groups of components: Involving the community is an important part of the planning process. Extensive consultation should be done to ensure setting the right management approach for the area.  

The Soldiers War Essay Example for Free

The Soldiers War Essay Alexander Hamilton once said, â€Å"When the sword is once drawn, the passions of men observe no bounds of moderation.† The American Civil War came into being due to these â€Å"passions of men†, and the average men, who went into the war with such gusto, got slapped into the harsh reality of war. The Civil War ushered in a new era of fighting, with new tactics, new weapons, and new strategies. However, as the first of major changes, the transition took time, and that time cost the lives of thousands of men through no fault of their own. This war was one of change, and the soldiers that fought it changed the most. Civilians strode into the war in garish â€Å"uniforms,† soldiers clashed with their former countrymen, killers dealt with the aftermath, and war veterans went home to lives that would never be the same; all due to the unbounded â€Å"passions of men.† The brave men who fought in the American Civil War were untrained and undisciplined, and the number of volunteers that flooded recruiting stations was too vast for either government to accept them all. Enthused with patriotic sentiments, civilians who chose fighting for the preservation of the Union, or perhaps to punish the rebellious South, craved the â€Å"glory† of battle. Even as the numerous state militias proudly wore gaudy, impractical uniforms and excitedly waited for the fighting, the few seasoned generals they had, attempted to whip them into a functioning army. This was not an easy task, seeing as the would-be soldiers consistently undermined any and every authority figure by ignoring orders, asking for reasons to obey, and breaking rank whenever the felt the urge. Not to mention that the number of commanders who knew how to turn civilians into warriors was dreadfully low. None of these men had a clue what was in store for them, in what would be a much longer and bloodier war than they expected. Through the excited eyes of young volunteers, the war looked to them like a â€Å"great adventure,† and those who were not be accepted went home with hanging heads.1 Men saw the Civil War as a chance to defend â€Å"The land of my childhood my love and my tears; the land of my birth and my early sunny years.†2 The sword had been drawn, and the men of the Union army gave off an aura of â€Å"passion† for the war. Going into the war, absolutely none of the excited soldiers anticipated the mass slaughter; nonetheless, it would soon seem commonplace. It was the killing that changed the soldiers the most. One Union soldier wrote, â€Å"I am aposed to one man killing another,† but â€Å"when we are attacked and our lives are in danger by a gang of men aposed to the best government on earth I shall fight.† Most of the army shared this aversion to killing, except when the â€Å"passions† of the patriotic man called for it. Soldiers rationalized the bloodbath by looking at it as duty and self-defense rather than killing. Another factor that helped to keep soldiers’ consciences clean was the anonymity of working as a single unit. Even as this helped men make sense of the killing that took place in structured battle, the modern war tactics made it harder because of the new level of intimacy. This war was unique in that the new weapons and strategies allowed commanders to give soldiers more freedom within the structure of the army. Fighting in wooded areas and trench warfare constantly â€Å"undermined† the traditional patterns of war, and gave soldiers the freedom to shoot when they chose and who they chose. The drills and automatic movements caused the individual soldier to react without thinking about the unspeakable act of killing another human while in an orderly formation. The individual worried about making sure that he and his comrades survived the battle by whatever means necessary. However, when working in smaller groups, in more intimate settings, the decision to pull the trigger was more difficult. Regardless of how difficult it was in the beginning of a soldier’s Civil War experience, by the end of the war, there were those who enjoyed the killing, the revenge. Men worked as a single unit in the fray of battle, but it was in the aftermath that they had the time to process the carnage their unit had wrought. Men spoke of a â€Å"hardening,† of becoming desensitized to seeing  mounds of lifeless human bodies. A Union Colonel said that during the battle â€Å"You are engrossed with the struggle,† therefore â€Å"Your losses and dangers don’t oppress you ‘til afterwards when you sit down quietly to look over the result or go out with details to bury the dead.† The shock of seeing that many men dead disturbed the â€Å"green† Union troops. Soldiers wrote home speaking of the â€Å"rank† smell and grotesque remains that littered the ground the day after a battle. One Union soldier could not bring himself to describe the monstrous site of a day old battle field; he merely told his parents â€Å"Tell Mrs. Diggins not to let her boy enlist.† The soldiers found this the hardest to face, so naturally they pushed it aside. A southern newspaper plainly said, â€Å"The feelings of a soldier walking over his first battle-field and over his second are widely different.† Eventually seasoned soldiers were able to eat, sleep, walk, and talk among the piles of dead bodies without a second thought. In the same fashion, this forced disregard for human life, risking â€Å"dehumanizing† those left alive. Soldiers treated the bodies left over with no more compassion than a slaughtered pig. When the â€Å"passions of men† are worn, the men are left with what they wrought. After the soldiers had done their part and effectively won the war, they made the transition from trained killer to civilian. The first step was gathering all of the troops from their scattered locations across the country and getting them to their respective homes.5 When they finally arrived home, the changes the war had caused became painfully obvious to the veterans loved ones. One soldier’s mother, Henrietta Maria Benson said, â€Å"He came home so changed that his best friends did not know him†¦Ã¢â‚¬  Men returning  home cast aside their weapons and returned to the â€Å"real world,† but the transition varied from man to man.6 For a lucky few it was as simple as â€Å"picking up the pieces† and â€Å"moving on.† The rest of the men battled mental problems, most likely what is now known to be Post Traumatic Stress Disorder. In regards to a Civil War veteran, an unknown person said, â€Å"His rambling letters show someone who was confused and a little paranoid. But they also show flashes of clarity and awareness and give crucial clues about his background to help fill in some of the large blank spots in his history.† The tremendous stress and trauma of the bloodiest war in American history changed the men who fought it almost beyond recognition. The â€Å"passions† were long gone, and the lasting effect was extremely prominent in the men who marched home. Along with coping with returning from war, soldiers as well as civilians had to come to terms with all of the lives lost. The most lasting effect of the Civil War was the loss. Mary Todd Lincoln lived the remainder of her life in mourning clothes; A soldier’s mother spent years after the Surrender at Appomattox hoping her missing son would return home; a man named Henry Struble honored a grave that mistakenly bore his name by laying flowers yearly. Men who had once been fathers, brothers, cousins, uncles, and husbands laid unadorned and unknown in unidentified graves. The death that surrounded the Civil War was often shrouded in mystery, which made it all the more difficult for loved ones back home. The lack of information regarding a majority of the deaths in the war made it more difficult for civilians to accept those deaths. Change was the primary theme of the Civil War, and that change presented itself the most in the brave men who fought in the war. A soldier’s mentality and ability to cope with what he had wrought evolved dramatically throughout the war. The men who walked into the war were not the same as those who walked out when it was over. Soldiers had to face tragic losses and deal with the deaths that they personally caused. Upon returning to civilian life, most men were unrecognizable to the people who had been closest to them. After all, â€Å"When the sword is once drawn, the passions of men observe no bounds of moderation,† and those passions wreaked a permanent havoc on the country.

The Neurobiology of Memory and Aging Essay -- Science Scientific Essay

The Neurobiology of Memory and Aging "I lost my keys again," my mother exclaimed at dinner a few nights ago, "I really am getting old." This use of old age as a justification for memory deficits is extremely common. Many people relate old age with loss of memory and other neurobiological functions. Why is it that aging seems to go hand in hand with losing and forgetting things? Is there a neurobiological explanation for this phenomenon? It is clear to neurobiologists that aging results in a decrease in brain size as well as a decrease in the efficiency of brain functions. It has been a widely held belief that aging causes neurons to die and for the overall number of neurons to decrease as one reaches old age. Studies conducted by Dr. David Merrill refute this idea, sighting a lack of neuronal loss in the entohinal cortex after running an MRI on a healthy subject. Instead, Merill indicates that loss of neurons may occur in degenerative disorders, such as Alzheimers, but not in healthy brains. However, it remains true that some aspects of cognition do decline as age increases, such as short term and long term memory. Since these effects are not caused by a decrease in the number of neurons present, there must be another neurobiological explanation. In order to understand memory loss it is necessary to understand how memory works in a normal brain without any cognitive deficits. Memory can be separated into three distinct parts: working memory, declarative memory, and procedural memory (1). Working memory is the most short term, and it involves repeating something that someone has just said in conversation or remembering something you had just seen briefly. This part of memory does not ever become fully sto... ...mplex.. http://psych.wisc.edu/postlab/Psych733/Nadel_Moscovitch.1997.pdf 4)Nadel and Moscovitch. "Memory Consolidation, Retrograde Amnesia and the Hippocampal Complex.. http://psych.wisc.edu/postlab/Psych733/Nadel_Moscovitch.1997.pdf 5) The Symptoms of Alzheimer's. . http://www.diseases-explained.com/Alzheimers/symptomsalzheime.html 6) Greenwood. . http://sln.fi.edu/brain/nutrition/carbohydrates/brainpower.html 7) Alzheimer's Secondary Victims. . http://sites.unc.edu/error.html 8)Alipoprotein E. . http://home.mira.net/~dhs/apoe.html 9) Determining the Cause of Memory Loss in the Elderly . http://www.postgradmed.com/issues/1999/10_15_99/welsh.htm 10)Stress tied to Memory Loss . http://www.academicpress.com/inscight/04221998/grapha.htm 11)University of Kuopio, Series Reports, Department of Neurology . http://www.uku.fi/neuro/39abs.htm The Neurobiology of Memory and Aging Essay -- Science Scientific Essay The Neurobiology of Memory and Aging "I lost my keys again," my mother exclaimed at dinner a few nights ago, "I really am getting old." This use of old age as a justification for memory deficits is extremely common. Many people relate old age with loss of memory and other neurobiological functions. Why is it that aging seems to go hand in hand with losing and forgetting things? Is there a neurobiological explanation for this phenomenon? It is clear to neurobiologists that aging results in a decrease in brain size as well as a decrease in the efficiency of brain functions. It has been a widely held belief that aging causes neurons to die and for the overall number of neurons to decrease as one reaches old age. Studies conducted by Dr. David Merrill refute this idea, sighting a lack of neuronal loss in the entohinal cortex after running an MRI on a healthy subject. Instead, Merill indicates that loss of neurons may occur in degenerative disorders, such as Alzheimers, but not in healthy brains. However, it remains true that some aspects of cognition do decline as age increases, such as short term and long term memory. Since these effects are not caused by a decrease in the number of neurons present, there must be another neurobiological explanation. In order to understand memory loss it is necessary to understand how memory works in a normal brain without any cognitive deficits. Memory can be separated into three distinct parts: working memory, declarative memory, and procedural memory (1). Working memory is the most short term, and it involves repeating something that someone has just said in conversation or remembering something you had just seen briefly. This part of memory does not ever become fully sto... ...mplex.. http://psych.wisc.edu/postlab/Psych733/Nadel_Moscovitch.1997.pdf 4)Nadel and Moscovitch. "Memory Consolidation, Retrograde Amnesia and the Hippocampal Complex.. http://psych.wisc.edu/postlab/Psych733/Nadel_Moscovitch.1997.pdf 5) The Symptoms of Alzheimer's. . http://www.diseases-explained.com/Alzheimers/symptomsalzheime.html 6) Greenwood. . http://sln.fi.edu/brain/nutrition/carbohydrates/brainpower.html 7) Alzheimer's Secondary Victims. . http://sites.unc.edu/error.html 8)Alipoprotein E. . http://home.mira.net/~dhs/apoe.html 9) Determining the Cause of Memory Loss in the Elderly . http://www.postgradmed.com/issues/1999/10_15_99/welsh.htm 10)Stress tied to Memory Loss . http://www.academicpress.com/inscight/04221998/grapha.htm 11)University of Kuopio, Series Reports, Department of Neurology . http://www.uku.fi/neuro/39abs.htm

Unit 3 Distinction 1 McDonalds

Unit 3 Distinction 1 In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations. Marketing Concept strengths and weaknesses. Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product, testing and measurement of the product.The marketing concepts strengths are that it allows McDonalds to focus on specific four stages. McDonalds are able to justify the stages of its products and the business. It enables McDonalds to understand their product specifications, quality of the product, product volume, product appearance and the consistency of the product. The distribution concept enables McDonalds to distribute its products to different outlets within the world and this increased dem and of certain products. With the production/distribution McDonalds can satisfy customers needs regardless to their demographic segment.This shows that they have met their aims and objectives of and these aims and objectives could have further development in order to remain successful in the fast food industry market. In reality the production concept does not really have an impact on McDonalds business activities because they do not really concentrate as they think it is not necessarily to their sector. The reason that McDonalds does not really concentrate on the production concept because it saves them additional money for distribution which is more effective and has a positive impact on McDonalds business.Selling Concept: This is when a business persuades, informs and encourages customers to purchase their products through aggressive promotion. McDonalds uses the selling concept because customers know about their prices and products, that is because it suits every segment, the pr oducts are affordable. Also the promotion techniques McDonalds use are very effective and this increased demand of a product and a larger customer base, this is because McDonalds has always tries to keep customers interest on a high level. McDonalds use vouchers as part of their promotion, these vouchers are often given on busy days in town.These vouchers last for a long while and this increased the customer base because McDonalds base their selling campaign of its overall brand and lifestyle. McDonalds is already successful selling its products because they make people aware of the quality of their products. Also the menu counters are also part of their promotion and this helps customers to have a clear remembrance of McDonalds products because they are descriptive and eye catching. The menu counters helps to give a feel about the product before it is been purchased. This also makes McDonalds business look more distinctive as well.McDonalds segments its market by using policies of cheap prices and by the characteristics of its products. The selling concept plays an important role of McDonalds business because they use aggressive and rational promotion such as advertising to encourage and persuade consumers to purchase a product from McDonalds. The selling concept combines with the marketing mix and promotional mix because McDonalds adapt the products they offer, the price, the place, where it would sell best, and the type of promotion they would need to gain the specific target audience interest.The selling concept increases the brand awareness of McDonalds. With the selling concept it enables McDonalds to increase its customer base because they use different types of methods of promotion to reach its segment and customers have become more familiar with McDonalds brand. For example at the end of 2003 McDonalds launched a new menu called the Pound Saver menu; the menu represents great value and savings on selected items on the menu. The majority of items cost ? 0. 99.This menu was advertised frequently to refer to the price of the menu; this showed that McDonalds is for anyone regardless to their lifestyle. McDonalds obtained an additional customer base and this had a positive impact on sales. Also McDonalds have sponsored past Olympics and this increased the demand of a product especially the Big Mac, they also gained free publicity and this also increases the customer base. This avoids customers to switch to competitors and this means that they will obtain a healthy and stable profit for the future.In the past year if a customer bought a meal from McDonalds the customer would receive a cup as part of their purchase. This increased the amount of customers they get and it also made McDonalds stand out from its competitors. A unique selling point of products differentiates McDonalds from its competitors because they will be more customers visiting the restaurant and this will result to increase of sales. Product concept: This is when a bu siness products is part of their business brand image. The products shape the business and its unique selling point in the market.The product concept allows McDonalds products to be on limited edition to test customer satisfaction, so if customers are not satisfied with the new product McDonalds would simply get rid of the product and it will avoid them from making a loss as well. However the product concept is rarely used at McDonalds because they sell similar products like their competitors, however they always bring in new products to increase its customer base and being ahead of competition in the fast food industry market. For example last 4 years McDonalds launched the deli meal and it consist of 5 types of different burgers.The deli meal became a success to McDonalds business because a lot of customer were satisfied with the additional meal that has been added on to the menu. The deli meal increased the reputation of McDonalds brand because it made them look diverse; this sho ws that McDonalds is capable to differentiating its products from its competitors by introducing products that have a unique selling point in order to increase sales and customer base. Marketing concept: This is when a business gathers information from its customer, competitors, market environment and the economy.McDonalds benefit from the marketing concept because it moves the target audience to some type of action; this might be to purchase a product from McDonalds, visit McDonalds, or to increase purchases of the products. With the marketing concept it enables McDonalds to distribute its products to the right segment of people. It helps McDonalds to understand its products and innovative of distribution channels. With the marketing concept McDonalds is able to achieve its aims and objectives which consist of meeting needs of their target group, being efficient when it comes to competition and to make a profit.The marketing concept allows McDonalds to widen their marketing strateg ies in order to remain successful in the market. The marketing concept helps McDonalds to understand rising living standards, changes in law with packaging, new food production technique and changes in patterns eating out. The marketing concept justifies whether the number of target customers is growing or shrinking and whether their buying habits will change in the future. The market concept helps McDonalds to make effective decisions about its business by providing information that can inform one decision making process.The weaknesses of the product concept are that it does not justify consumer needs. It can’t look onto the future of McDonalds products. McDonalds does not really concentrate on the production concept because they are concentrating on other concepts such as the product and marketing concept which has a positive impact on the business and the brand itself. The production concept does not have an impact on McDonalds business. The product concept is about having a unique product which customers will get satisfaction out of eating.However McDonalds competitors offer similar products to attract the same segment of people and this does not make them look very distinctive. If McDonalds don’t promote enough to their target audience especially when they have launched new products, customers would not know anything about the product and this would decrease McDonalds sales as well. The marketing concept is an expensive tool because McDonalds have to employ specialist marketers if they want their marketing research to be effective and reliable. However McDonalds can still afford the costs of the whole marketing concept because they have the money.It can be time consuming as well because some information such as past data could be outdated and some past data are not very reliable or useful for McDonalds. Recommendations Production Concept: In my opinion the production concept is vital to McDonalds business because they would still need to mak e sure that they have the same ingredients to make the products. The most important of all is that the products will still have to look identical and taste the same before the products get distributed to other outlets of McDonalds.This is because if the products of McDonalds have different ingredients and different taste McDonalds would not look distinctive in customers eyes because customers would be complaining about the lack of quality of their products. This could also have a negative impact on the brand image as well. Selling Concept: In my point of view McDonalds should continue to use the selling concept as part of their marketing strategy because it has made McDonalds successful and well established, people know about McDonalds and it is spreading across the globe.The selling concept has increased the product positioning of McDonalds and it also developed customers trust and loyalty of McDonalds brand image. It has increased the market share for McDonalds as well. It also de fined the success or failure of new launched products. Product Concept: McDonalds could introduce multi cultural meals to suit ethnic minorities due to different cultures and tastes. This would make McDonalds brand image more diverse and unique in the market. This will also have a positive impact on McDonalds future profits.Introducing multi cultural meals into McDonalds is a big advantage for them because they will be able to meet every ethnic requirements, this will also increase the number of ethnic people visiting McDonalds. McDonalds could start launching a special family feast which is at aimed at families for example a meal for ? 10 which is enough for a family of four. McDonalds would benefit from this additional meal for a family of four because there will be attracting big families, this would be another target group and this will have a positive impact on future profits.McDonalds could also Marketing Concept: McDonalds marketing concept is already effective and well estab lished because they are still meeting the customers needs and also they always aim to develop their marketing strategies in order to remain successful throughout the years. Marketing Principles strengths and weaknesses Understanding consumer needs: Understanding consumer needs is vital to a business because if a business fails to meet customer demands they will see a decrease in their customer base, and customers will be likely to switch to competitors.It is important for a business to keep up to date with customer demands in order to satisfy them so that customers will keep coming back. Without meeting consumer needs a business would not be able to operate. The marketing principles strengths are that it enables McDonalds to concentrate on its customer needs and they can refer back to the marketing mix in order to meet the needs of its customers. It is an easy process for McDonalds to follow in order to meet its aims and objectives. McDonalds are able to identify specific targets th at may require more attention.It enables McDonalds to know its customers for example the customers of McDonalds are the end users. McDonalds are able to meet customer needs and this has a distinct competitive advantage for McDonalds because people still go in there, it is affordable and it suits every segment taste regardless to their preference, McDonalds is for everyone. The marketing principles makes McDonalds understand the business itself because they know what they are selling; they know the purpose of their business. With the marketing principles McDonalds are able to praise their strengths and weaknesses to its customers.McDonalds know their competitive edge in the fast food market which allows them to plan ahead and creating new strategies in order to be ahead of their competitors. McDonalds has already established customer loyalty and this made them very unique in the fast food industry which has lead to a healthy profit throughout the years. McDonalds always manages to id entify the needs of its customers and they always aim to meet the demands of customers and this creates a good relationship with customers.Keeping ahead of competition: Keeping ahead of competition is important in a business environment because competitors will increase their strategies in order to be ahead of competitors. For example Nandos may start delivering products to their customers if their order is over ? 10, this will differentiate them from its competitors and this will the customer base of Nandos. McDonalds keep ahead of competition by having a happy meal with healthier options; the happy meal includes a toy that attracts little children.The happy meal differentiates McDonalds from its competitors and this made them increase its customer base and the effective promotion they used by using Disney movies to distribute the products to little children. McDonalds keep ahead in competition by launching new products into the market so customers don’t get bored of their p roducts, if McDonalds did not invest in new products they would see a decrease in customer base this is because customers would be switching to their competitors and McDonalds would get left behind.McDonalds keep ahead in competition by promoting new products with different methods of promotion such as TV, magazines, newspapers and even on the internet (hotmail). McDonalds also promote long term vouchers to its customers which last about at end of the year; this differentiates McDonalds from its competitors because they are the only fast food business who promotes long term vouchers. These long term vouchers are given in busy places to attract more customers. McDonalds keep ahead of competition by using cheap policies of pricing to suit the segment they have targeted.It is effective because McDonalds is able to explore its opportunities in the market. For example if McDonalds is experiencing good growth in the market they would have the ability to develop its breakfast menu to attra ct potential customers who are likely to visit McDonalds before work. This will increase the customer base of McDonalds and customers are not likely to switch to competitors. Keeping ahead in competition enables McDonalds to update its brand by making their outlets look more modern and welcoming.Keeping ahead in competition helps McDonalds to target new markets which may have a positive impact on future profits. McDonalds can also expand their offers in order to attract more customers and this again increases customer base because customers are not likely to switch to competitors. McDonalds can look into the future because McDonalds always plan for growth and to remain successful in the market and they could invest in new technology, following consumer trends in order to satisfy them.Communicating effectively with customers: Communicating effectively with consumers relates to promotion which relates to other elements of the marketing mix. Without promotion a business would not be ab le to sell its products to its customers because there would be no place or price of promotion. Customers would not know anything about the business. Promotion influences customers to visit and purchase products from the business. The product has to be advertised to show its quality, features, packaging and brand name of the business.The price of the product needs to be advertised in order to attract the customers. The place of where the product is being sold needs to be advertised because it shows how distinctive and the business brand looks. Communicating effectively with customers increases demand of a product and this leads to increase in sales. This makes it hard for competitors such as KFC and Burger King to compete with McDonalds and this is why McDonalds is successful because they are always thinking ahead.McDonalds communicate effectively with its customers through promotion and their promotion is very effective because it creates awareness of McDonalds products. McDonalds have already built a reputation under the brand name and it is growing more respectable across the globe. For example with the McDonalds Yorkie McFlurry advert, McDonalds worked with Cadbury and Nestle and they are both leaders in the market. This shows that McDonalds its brand of the confectionary to influence the concept for its McFlurrys. Communicating with customers effectively makes McDonalds business and products look more distinctive.McDonalds are able to compare strategies that may have worked in the past to increase customers attention and getting their marketing more noticed. It strengthens McDonalds competitive position and the brand image itself because they can grow and expand. The marketing principles weaknesses are that McDonalds does not make good use of technology as they may feel like it is not necessarily to their business, however technology can also increase future profits because technology is used very often today by business and this makes them more successfu l and competitive in the market.The marketing principles can be expensive as well and time consuming however McDonalds has the money to have these principles adapted to their business. Recommendations Understanding consumer needs: As population trends are changing all the time McDonalds could segment customer’s life cycle, so that they will be up to date with customer demands and meeting the requirements of what the market wants. This would allow McDonalds to spend less money overall because if they know a certain product is not going to sell in the future, they would simply get rid of it.McDonalds would be able to have effective marketing campaigns. Keeping ahead in competition: McDonalds could introduce digital media kiosks for burning CDs, downloading mobile phone ring tones and printing photos for the young people segment. I believe McDonalds would benefit from this digital media kiosk as they will be attracting more younger people. This will differentiate McDonalds from its competitors and differentiation avoids customers from going to their competitors and this would also have a positive impact on future profits.Communicating effectively with consumers: McDonalds could start newsletters via email for consumers who wish to sign up for it. The newsletter will give consumers information about new upcoming products that McDonalds will offer. Consumers who sign up for this newsletter would receive discounts for the new upcoming products. This will have a positive impact on McDonalds brand image because it gives McDonalds a higher chance of increase in sales and it will improve the customer retention of McDonalds. The information in the newsletters will help customers to understand McDonalds business more.The newsletter could be another way of advertising and promoting new upcoming products and developments of current products. This will also get the message across of McDonalds. The newsletters will show the qualities and the value of McDonalds. It woul d also increase the brand loyalty of McDonalds because they will be known as a trusted brand. Newsletters are a low cost of promoting products; this will allow McDonalds to save additional money as well. That additional money could be used to develop its promotion techniques and this would also increase the communication between McDonalds and its customers.McDonalds could set up pages on social networking sites for customers to join. McDonalds could add polls, discussions, and reviews about products they offer. The more McDonalds communicate with customers the more customers will feel attached to their products. Utilising new technology: McDonalds could start utilising new technology more by allowing customers to order online products; this would create an additional customer base for McDonalds and being ahead of their competitors such as Burger King, KFC and Subway.McDonalds could have deals with mobile phone networks because mobile phone networks can receive customers location by using the SAT Navigation. McDonalds could use this method to promote its new offers they offer. I believe this method would be effective because they would see an increase in their customer base and also they would be ahead of their competitors. Although the deal would cost McDonalds a lot of money but they can afford this additional method that may have a positive impact on the business. McDonalds would be likely to see a large increase of sales.

African American Press Essay

?â€Å"We wish to plead our own cause. Too long have others spoken for us. Too long has the public been deceived by misrepresentation of things which concerns us dearly,† written on the front page of the first African-American owned newspaper, Freedom’s Journal. Freedom’s Journal was published on March 16, 1827 by a group of free African-American men in New York City. Freedom’s Journal was published the same year slavery was abolished in New York and was used to counter racist commentary published in the mainstream press. Samuel E. Cornish and John B. Russwurm served, respectively, as its senior and junior editors where they worked together to publish four-page, four-column weekly newspapers. Though The Freedom’s Journal was not the first African-American paper published, it was the first Africa-American owned newspaper. Freedom’s Journal consisted of news on current events, anecdotes, editorials and used to address contemporary issues such as denouncing slavery, advocating for black people’s political rights, the right to vote, and speaking out about lynching. Cornish and Russwurm desire were to give African-Americans the freedom to voice their thoughts, ideas and opinions. They sought to improve conditions for more than 300,000 newly freed men and women living in the North. They fulfilled this desire, by employing 14 to 44 agents each year to collect subscriptions. Each agent was paid $3 a year for their work. To encourage black achievements Freedom’s Journal featured biographies of celebrated black figures and continued to promote better living conditions by printing schools that were open to blacks, job offering and housing listings. Freedom’s Journal, eventually, circulated 11 states, the District of Columbia, Haiti, Europe and Canada before ceasing publications in 1829. During that time, Russwurm became the sole editor of Freedom’s Journal, after Cornish resigned in 1827. Russwurm began to promote the Colonization Movement which was frowned upon by majority of the newspaper’s readers. The Colonization Movement was a movement that was conceived by members of the American Colonization Colony where they began repatriating free African-Americans back to Africa. When the Freedom’s Journal shifted in complete support of colonization, it lost most of its readers and in March 1829 Freedom’s Journal ceased publication. Even though Freedom’s Journal existed for two years, its two years of existence helped spawn other papers. Since then, African American press has evolved and has substantially increased in the population over the years. After Freedom’s Journal, African-Americans had begun establishing and owning newspapers. It began May 1829, when Cornish attempted to revive the Freedom’s Journal under the name The Rights of All, however, the publication was not successful and failed after a year. David Walker, hired as an agent for Freedom’s Journal, became a well known, anti-slavery writer which was inspired by his experience with Freedom’s Journal. In 1830, Walker’s published his most famous publication known as Appeal which called for slaves to rebel against their masters, â€Å"†¦they want us for their slaves, and think nothing of murdering us†¦therefore, if there is an attempt made by us, kill or be killed†¦and believe this, that it is no more harm for you to kill a man who is trying to kill you, than it is for you to take a drink of water when thirsty,† (Walker). Another attempt at publication, Samuel Cornish, along with, Philip Bell, and Charles Bennett Ray launched The Weekly Advocate, January 1837. Later, the men changed the name to The Colored American March 4, 1837. The Colored American main purpose was to strengthen the moral, social, and political elevation of colored people as well as emancipation of slaves. The Colored American became well-known in the North because of the wide spread support of abolitionists, African-American churches and local abolition societies, and Caucasian allies. The Colored American published 38 articles, becoming an important paper of its time. The last edition of The Colored American was published on Christmas day in 1841. Other early African American newspapers include the Provincial Freeman, published in 1854, which was the first African-American owned newspapers to be published in Chatham, Ontario, Canada. The North Star was an anti-slavery newspaper published in 1847 by Frederick Douglas. He later agreed to merge it with the publication Liberty Party Paper with Gerrit Smith creating the Frederick Douglass’ Paper, in Rochester, New York. The National Era was published in Washington, D. C. in 1847 by the American and Foreign Anti-Slavery Society. The Liberator was probably the best-known publication during the era, published by William Lloyd Garrison in Boston between 1831 and 1865. Other anti-slavery newspapers of note include the Friend of Man, published weekly for the New York State Anti-Slavery Society from 1836 through 1842. The Emancipator, originally known as Genius of Universal Emancipation, was one of the first anti-slavery newspapers published in the United States by Benjamin Lundy in 1819 and National Anti-Slavery Standard established in 1840. All of these newspapers advocated for the abolition of slavery and for the civil rights of all African Americans. By the start of Civil War, more than 40 black-owned and operated papers had been established throughout the United States. After the end of the Civil War, more than 100 newspapers were beginning to publish. Many of the major African-American owned publications include, Baltimore Afro-American, also known as The Afro, was founded by a former slave, John H. Murphy, SR. , in 1892. Today, The Afro is the longest-running African-American, family-owned newspaper in the United States. The Chicago Defender was founded by Robert Sengstacke. Abbott on May 5, 1905. The Chicago Defender included writing pieces from the well-known Langston Hughes, Gwendolyn Brooks and Willard Motley. The Pittsburgh Courier an African-American newspaper published in Pittsburgh, Pennsylvania, in 1910. The Pittsburgh Courier became the most widely circulated newspaper in America for African-Americans. During its peak, the Pittsburgh Courier circulated around 450,000 publications, with more than 400 employees in 14 cities. The Pittsburgh Courier discussed major issues impacting African-American communities. It campaigned against segregation and poverty, and promoted the social advancement of blacks. In the 1930s, the Pittsburgh Courier urged Black voters to vote Democrat, creating a political alliance that still exist to this day. Other publications includes, The Philadelphia Tribune (1912-2001), Atlanta Daily World (1931–2003), Cleveland Call & Post (1934-1991), Los Angeles Sentinel (1934–2005), New York Amsterdam News (1922–1993), and Norfolk Journal and Guide (1921-2003). With African-American newspaper publication on the rise, organizations to help promote the publication began to form to support African-American journalist. In 1940, Robert Sengstacke Abbott, founder of Chicago Defender, along with other African-American publishers, organized the National Negro Publishers Association. The members of the National Negro Publishers Association worked together, â€Å"harmonizing our energies in a common purpose for the benefit of Negro journalism†, (Sengstacke). Today, the National Negro Publishers Associations is composed of more than 200 black newspapers in the United States and the Virgin Islands. In 1975 in Washington D. C. , 44 African-American journalists founded the National Association of Black Journalists. The National Association of Black Journalist’ purpose was to provide quality programs and services to and advocate on behalf of black journalists. These organizations are still going strong today and have contributed greatly to the African American population. Today, there isn’t a firm count of how many African American newspapers circulating the United States, however, according to Allied Media Corporation, an ethnic marketing firm, they have listed 250 newspapers in circulation. The National Newspaper Publishers Association, better known as the Black Press of America, assist in the publication of African-American owned newspapers, counts more than 200 black-owned newspapers as its membership. As you can see, since the Freedom’s Journal, the number of newspaper publications has increased. It began with the main purpose being that Africa-Americans would stick together to fight the constant oppression they were under. Now that we don’t see African-American oppression, as we did then, publications has different focal points. Many of the newspapers provide news and insight on African-American culture, including a variety of perspectives from leaders, celebrities, trendsetters and great minds from the African-American community. The Freedom’s Journal created a new stepping stone for the African-American population. It provided the platform for issues and concerns pursuant to ensuring our rights to life, liberty, and the pursuit of happiness, and to preserve a legacy of black conservatism for generations to come. References 2, M. A. (n. d. ). Early African American and Anti-Slavery Newspapers | Marjory Allen Perez. Genealogy & Family History | Search Family Trees & Vital Records . Retrieved August 1, 2013, from http://www. archives. com/experts/perez-marjory/early-african-american-and-anti-slavery-newspapers. html Black Newspapers Listing | The Network Journal. (n. d. ). Black Business | Black News, Career Ideas for Black Professionals. Retrieved August 1, 2013, from http://www. tnj. com/lists-resources/black-newspapers-listing David Walker, 1785-1830. Walker’s Appeal, in Four Articles; Together with a Preamble, to the Coloured Citizens of the World, but in Particular, and Very Expressly.

Amusement Park Physics essays

Amusement Park Physics essays Amusement parks have been around for decades and they are just as popular as they have ever been. For the most part, the physics and theories used to build these wonderful theme parks in the early years have withheld the test of time and are still exactly the same. Most people don't stop to think about how many amusement parks really rely on physics. If these thrilling rides were just constructed like you might build a tree house and physics was never applied, then the millions of people that flock to these attractions each year would simply have to find something else to waist their money and adrenaline on. First, we will look at the roller coaster. This is possibly one of the main attractions at an amusement park. What many people don't recognize is the fact that roller coasters aren't propelled by an engine. There is a good reason to back up the fact that the first hill is always the highest. Once the coaster is pulled up the hill by the crank, potential energy is at its fullest. As the coaster is making its way down the hill, that potential energy is converted into kinetic energy. At the bottom of the hill, kinetic energy is at its highest. Throughout the rest of the ride, the coaster is simply propelled by the constant conversion from potential to kinetic energy and back again. Another factor that enters into the extreme speeds that roller coaster can reach are the wheels. There are basically three types of wheels. The running wheels keep the coaster on its path along the rails. The friction wheels help to control the side to side movement of the coaster. And, the las t set of wheels helps the coaster stay planted on the rails of the track, even when inverted. The car is eventually stopped by a compressed air braking system. (Amusement Park Physics) The carousel is one of the most traditional theme park rides. At first glance, the carousel may look as though it's only a simple, graceful wheel of steel. ...

Ten Reasons to Learn English

Ten Reasons to Learn English Here are ten reasons to learn English - or any language really. Weve chosen these ten reasons as they express a wide range of not only learning goals, but also personal goals. 1. Learning English Is Fun   We should rephrase this: learning English can be fun. For many students, it isnt much fun. However, we think thats just a problem of how you learn English. Take time to have fun learning English by listening to music, watching a movie, challenging yourself to games in English. There are so many opportunities to learn English while having fun. Theres no excuse not to enjoy yourself, even if you have to learn grammar. 2. English Will Help You Succeed in Your Career This is obvious to anyone who lives in our modern world. Employers want employees who speak English. This might not be fair, but it is the reality. Learning English to take a test such as the IELTS or TOEIC will give you a qualification that others might not have, and that might help you get the job you need. 3. English Opens Up International Communications You are on the internet learning English right now. We all know the world needs more love and understanding. What better way to improve the world than to communicate in English (or other languages) with those from other cultures?! 4. Learning English Will Help Open Your Mind We believe that we are all brought up to see the world in one way. Thats a good thing, but at a certain point, we need to expand our horizons. Learning English will help you understand the world through a different language. Understanding the world through a different language will also help you view the world from a different perspective. In other words, learning English helps to open your mind. 5. Learning English Will Help Your Family Being able to communicate in English can help you reach out and discover new information. This new information could help save the life of someone in your family. Well, it certainly can help you help the other people in your family who dont speak English. Just imagine yourself on a trip and you are responsible for communicating with others in English. Your family will be very proud. 6. Learning English Will Keep Alzheimers Away Scientific research says that using your mind to learn something helps keep your memory intact. Alzheimers - and other diseases dealing with brain functions - isnt nearly as powerful if youve kept your brain flexible by learning English. 7. English Will Help You Understand Those Crazy Americans and Brits Yes, American and British cultures are  rather strange at times. Speaking English will certainly give you insight into why these cultures are so crazy! Just think, you will understand English cultures, but they probably wont understand yours because they dont speak the language. Thats a real advantage in so many ways. 8. Learning English  Will Help You Improve Your Sense of Time English is obsessed with verb tenses. In fact, there are twelve tenses in English. Weve noticed that this is not the case in many other languages. You can be sure that by learning English you will gain a keen sense of when something happens due to the English languages use of time expressions. 9. Learning English Will Allow You to Communicate in Any Situation Chances are that someone will speak English no matter where you are. Just imagine you are on a deserted island with people from all over the world. Which language will you speak? Probably English! 10. English Is the World Language OK, OK, this is an obvious point weve already made. More people speak Chinese, more nations have Spanish as their mother tongue, but, realistically. English is the language of choice throughout the world today.

Student's Post 4 Research Paper Example | Topics and Well Written Essays - 250 words

Student's Post 4 - Research Paper Example ts of a vision statement for example correspond to Flint’s definition of a vision statement and therefore offer a basis for reliable analysis (2013). Your analysis of the business to derive its suitable mission and vision statements also identifies your competence and level of rationale. I also concur with your recommendation of a motivational leadership approach because of the organization’s competitive environment that requires empowerment and influence towards competitive advantage. You also demonstrated analytic skills in reviewing the organization’s culture (Dubrin, 2013). I like your approach to communicating the organization’s background information on a table because it simplifies the information. I however believe that analyses of the organization’s approach should have been specific to identify with the scope of the organization’s activities. Your analysis is however general. I also think that your post on the organization’s leadership, human resource management, and culture are more descriptive than analytical. Could you for example consider this approach more analytical? You begin by identifying elements of human resource management such as recruitment, selection, training and rewarding, and then comparing these elements with the organization’s approach to human resource management (Saiyadain,

Review of Tesco Strategy Essay Example | Topics and Well Written Essays - 4250 words - 1

Review of Tesco Strategy - Essay Example This is mainly due to the presence of numerous rival players, with varying product lines and services. Due to which, the bargaining power of the customers and suppliers is increasing at a rapid pace thereby amplifying the rate of switchover costs. Similarly, the food and beverage retailing segment is the largest and extremely competitive industry in the market of United Kingdom. The prime reason behind it is the presence of numerous existing players such as ASDA, Sainsbury, Tesco Plc and many others. As a result, the retail segment offered approximately 12 percent to gross domestic product (GDP) of the nation that amplified its economic standard and image in the entire globe among others. Apart from this, the retail segment also proved effective in presenting employment to almost 3.5 million educated citizens that reduced the rate of poverty and unemployment significantly. This proved extremely effective for the nation that enhanced its portfolio and equity in the market among others . Tesco Plc is recognised as one of the reputed international grocery and merchandise retailer in the market of United Kingdom. It includes more than 2318 stores in the entire globe comprising of 472000 experienced staffs to assist the customers in their purchases. It has positioned itself as the third largest retailer in the market of United Kingdom thereby comprising of a market share of 40 percent among many other rival contenders. It is mainly due to wide range of product lines such as clothes, electronics, financial services, and telecoms, furniture’s, healthcare products, retailing, pet products, DVD, CD, internet services and many others. Due to which, its total revenue, net income and operating income increased by  £60.93 billion,  £2.67 billion and  £3.87 billion in the year 2010-2011. The company of Tesco Plc mainly operates under the banners, named: Extra, Supermarket, Metro and Express. This essay mainly highlights the strategies implemented by the